We spend a lot of time in my workplace talking about movement building, and you hear repeatedly from the Obama campaign that they are building a movement (they use that word much more than they use the word campaign). So I thought this Huffington Post piece would be good to feature here on this concept.
Here's the beginning. Click the link that follows for the whole thing.
Inside the Obama campaign, almost without anyone noticing, an insurgent generation of organizers has built the Progressive movement a brand new and potentially durable people's organization, in a dozen states, rooted at the neighborhood level.
The "New Organizers" have succeeded in building what many netroots-oriented campaigners have been dreaming about for a decade. Other recent attempts have failed because they were either so "top-down" and/or poorly-managed that they choked volunteer leadership and enthusiasm; or because they were so dogmatically fixated on pure peer-to-peer or "bottom-up" organizing that they rejected basic management, accountability and planning. The architects and builders of the Obama field campaign, on the other hand, have undogmatically mixed timeless traditions and discipline of good organizing with new technologies of decentralization and self-organization.
Win or lose, "The New Organizers" have already transformed thousands of communities—and revolutionized the way organizing itself will be understood and practiced for at least the next generation. Obama must continue to feed and lead the organization they have built—either as president or in opposition. If he doesn't, then the broader progressive movement needs to figure out how to pick this up, keep it going and spread it to all 50 states. For any of that to happen, the incredible organizing that has taken place this year inside Obama's campaign—and also here and there in Clinton's—needs to be thoroughly understood and celebrated. Toward that end, here are glimpses from several days of observations and interviews in Central and Southwest Ohio. This article focuses on the field program's innovative "neighborhood team" structure and the philosophy of volunteer management underlying it that is best summarized by the field campaign's ubiquitous motto: "Respect. Empower. Include."
The "New Organizers" have succeeded in building what many netroots-oriented campaigners have been dreaming about for a decade. Other recent attempts have failed because they were either so "top-down" and/or poorly-managed that they choked volunteer leadership and enthusiasm; or because they were so dogmatically fixated on pure peer-to-peer or "bottom-up" organizing that they rejected basic management, accountability and planning. The architects and builders of the Obama field campaign, on the other hand, have undogmatically mixed timeless traditions and discipline of good organizing with new technologies of decentralization and self-organization.
Win or lose, "The New Organizers" have already transformed thousands of communities—and revolutionized the way organizing itself will be understood and practiced for at least the next generation. Obama must continue to feed and lead the organization they have built—either as president or in opposition. If he doesn't, then the broader progressive movement needs to figure out how to pick this up, keep it going and spread it to all 50 states. For any of that to happen, the incredible organizing that has taken place this year inside Obama's campaign—and also here and there in Clinton's—needs to be thoroughly understood and celebrated. Toward that end, here are glimpses from several days of observations and interviews in Central and Southwest Ohio. This article focuses on the field program's innovative "neighborhood team" structure and the philosophy of volunteer management underlying it that is best summarized by the field campaign's ubiquitous motto: "Respect. Empower. Include."
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